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Every morning at around 6:30 AM Seth Goodin's latest blog shows up in my inbox. I am always amazed at how Seth can be both relevant and interesting day in and day out, his blog always passes my so what test. Today's post I think is especially relevant. You can read the entire blog by clicking here.
As another year quickly comes to an end, thoughts of what has been, and thoughts of what will be are front and center in our minds. This is especially true for Real Estate Companies and Real Estate Agents and Brokers. The end of 2009 will mark the second or in some market the third year of what many are calling the worst real estate market in history. Just like a year ago, many are think next year is the year the market will come back, next year is the year my company will be profitable again, next year is the year my sales volume and income will return to what it once was, next year is going to be the year the market gets back to normal. I too hope for all these things in the coming year, however a wise man once told me Hope is not a strategy.
My father often says "the future belongs to those who prepare for it" and "these times are good times if we only know what to do". As Seth wrote this morning many of us are playing catch up. But the game isn't over. We all love a great comeback story. As time quickly passes, we must develop our strategy and reinvent ourselves and our companies to meet the challenges and opportunities the new year will present.
2010 like all years will start out with champaign toasts, gala events, and warm wishes from friends, friends and business associates. January 1 will quickly become June 1, and June will quickly turn to December, what is going to be different about 2010. Ensuring a positive and profitable 2010 begins with the actions you are taking now.
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